Build a complete Sales & Marketing Plan in minutes—no paid plugins or images required.

This stand‑alone guide shows exactly how to brief ChatGPT (or Copilot) using the jIT DEEP methodology—Deliver → Expand → Evolve → Polish. Copy the code blocks below into a reasoning‑capable model (GPT‑4 o3 is ideal) and follow the iteration cues.

Why jIT DEEP?

Most AI misfires happen because the opening prompt is missing three things: clear deliverable, solid business context, and explicit iteration rules. The DEEP framework fixes that in four labelled moves:

1. Deliver – State the task & core facts.
2. Expand – Add the building blocks (personas, KPIs, channels…).
3. Evolve – Ask the model what else would strengthen each draft.
4. Polish – Package final, ready‑to‑ship assets.

Follow the template once and you’ll have a repeatable process for any industry.

Copy‑Ready DEEP Prompt

* DELIVER — Task & Core Context
Create a comprehensive Sales & Marketing Plan for a startup that sells custom, sustainable furniture online using the jIT DEEP Methodology.
• Audience: US homeowners, age 30‑55, design‑savvy, eco‑conscious  
• Revenue goal: $1 M run‑rate in 12 months; 20 % MoM traffic growth  
• Channels: Website, Instagram, Etsy  
• Tone: Coaching, collaborative, concise  
• Output headings: H2 for each phase; bullets < 15 words  
• Constraint: ask clarifying questions *before* drafting.

* EXPAND — Build Sections One‑by‑One
After we approve the high‑level roadmap, drill into:
1️⃣ Goals & KPIs   — metrics, owners, cadence  
2️⃣ Personas     — 3 profiles + pains, triggers, objections  
3️⃣ Value Prop    — USP statements & proof points  
4️⃣ Content Strategy — 90‑day calendar, topics, CTAs, metrics  
5️⃣ Channel Tactics  — organic, paid, influencer, budget split  
6️⃣ Sales Workflow  — lead‑to‑close stages, scripts, qual matrix  
7️⃣ Training Assets  — playbook deck, role‑play guide, KPI sheet  
8️⃣ Measurement Loop — dashboards, weekly retro, iterate cycle

* EVOLVE — Strengthen & Add Value
For *each* draft section, propose extras that make the plan a “power tool”:
• ROI calculators • Persona one‑pagers • Objection matrix  
• Email/DM swipe‑files • Competitor teardown template  
Ask: “What else should we add to maximize adoption and results?”  
Iterate until gaps are closed and stakeholders sign off.

* POLISH — Final Deliverables
Package two ready‑to‑use assets:

A) **Sales‑Team Field Guide** (internal)  
   – 1‑page exec summary  
   – Full roadmap ( all phases )  
   – SDR/AE scripts & objection matrix  
   – KPI cheat‑sheet & dashboard links  
   – Role‑play scenarios + quick quiz

B) **Customer‑Ready Resource Pack** (external)  
   – One‑page value‑prop flyer  
   – 3 elevator pitches (30 / 60 / 120 sec)
   – AI Prompt to create a 60 second commercial on a "Topic" to be defined 
   – FAQ sheet + pricing overview  
   – “Getting Started” checklist  
   – CTA copy blocks for email, IG, Etsy

Return both assets in clean H2‑structured Canvas documents, ready to drop into Docs or slide decks.

How the Conversation Flows

1. Send the prompt above.
2. AI responds with clarifying questions → you answer.
3. AI drafts the 8‑phase roadmap → you tweak/approve.
4. For each phase, AI expands → evolves with your feedback.
5. Once all phases lock, the Polish step delivers the two finished packages.

Quick‑Start Checklist

• Swap the business details in DELIVER for your own.
• Use GPT‑4 o3 (ChatGPT «o3») for best reasoning; o4‑mini‑high for speed.
• Copy finished markdown straight into Word—or export to Slides.

Part of our larger guide on ChatGPT agents and DEEP prompting. For the full context, see the companion article: “Understanding ChatGPT Agents: Features, Capabilities & Use Cases.”